Privacy Policy
Last updated: April 2026
Summary: We collect minimal data, don’t sell your information, and use standard analytics to improve this site.
Who we are
Sump Pump Central (sumppumpcentral.com) is an independent review and buying guide site for sump pumps and basement waterproofing products. We are not affiliated with any product manufacturer.
Information we collect
Analytics data: We use Google Analytics 4 to collect anonymised data about how visitors use this site — including pages visited, time on site, and general geographic location (country/city level). This data does not identify you personally.
Contact form submissions: If you contact us via email, we collect the information you provide (name, email address, message). We use this only to respond to your enquiry.
Cookies: This site uses cookies for analytics purposes (Google Analytics). You can disable cookies in your browser settings at any time. We do not use advertising cookies.
Affiliate links
This site contains affiliate links to Amazon and other retailers. When you click these links, those retailers may set their own cookies to track purchases. Please refer to Amazon’s privacy policy at amazon.com/privacy for details on how they handle your data.
How we use your information
We use the information we collect to understand how visitors use our site so we can improve our content and user experience. We do not sell, rent, or share your personal information with third parties for marketing purposes.
Data retention
Google Analytics data is retained for 26 months, after which it is automatically deleted. Contact enquiry data is retained for as long as necessary to resolve your enquiry.
Your rights
You have the right to request access to, correction of, or deletion of any personal data we hold about you. To make a request, please contact us.
Third-party services
This site uses the following third-party services, each with their own privacy policies:
- Google Analytics — policies.google.com/privacy
- Amazon Associates — amazon.com/privacy
- SiteGround (hosting) — siteground.com/privacy
Changes to this policy
We may update this privacy policy from time to time. Changes will be posted on this page with an updated date.
Contact
If you have any questions about this privacy policy, please contact us.